On Saturdays Pie Dolly can mostly be found at the Leith Market in Edinburgh and let me tell you, she really does make damn good pies. When Kelsey reached out in the weeks before Christmas to ask me if I would do a voucher design for her, bribing me with fresh savoury pastries I, of course, couldn’t say no.

Pie Dolly’s logo was a given constant so I decided to incorporate her signature font and combine it with a little hand-lettering for the header of the voucher. The lettering was done digitally in Procreate and translated beautifully to the printed product.