Back in 2016, I’ve designed the previous and first blogger branding for the German blog “Fielfalt“. In autumn 2019 Alex approached me with a clear idea of how she wanted to reinvent the blog and asked me to create a fresh new logo. Clients don’t always know what they want when they first contact me, but if they do and still give me plenty of room to get creative it usually leads to a fun project.
“Fielfalt” stands for variety and playfulness. Blogger Alex wanted her new branding to represent the variety of topics she blogs about. She gave me great pointers like her favourite colours and the keyword “confetti” as throwing a party is never the wrong idea, right?
Mockup on the first slide provided by https://www.anthonyboyd.graphics